OUR HUMAN INTELLIGENCE .

Uncover the why behind human behaviour

Real People.
Real Behaviour.
Real Emotion.

With over 25 years in human behaviour, Spark Emotions unites consumer psychologists, behavioural experts, academics and human insight. As the human intelligence arm of TGV, Spark Emotions uses proprietary AI to deliver fast, scalable insights that uncover the feelings that move people, and the science that shapes cultural impact.

We go beyond claimed opinions to reveal the real emotions and behaviours behind decisions.

INTRODUCING SPARK MOMENTS.

Real People.
Real Experiences.
Real Impact.

Really, really fast.

Understanding why people behave as they do is our science.

Introducing Spark Moments, our proprietary tool that captures how people think, feel and behave with fast, agile and deeply human insight at scale.

We gather photos, videos and short surveys from real people in real situations and use smart AI processing to turn that raw experience into clear, ready to use insight you can act on with confidence, fast.

If you want to capture real thoughts, feelings and behaviours and turn them into rapid insight, get in touch.

Understand your audience, fast

Get in touch for an introduction to Spark Moments.